Privacy Policy

Privacy Policy

This Privacy Policy sets out how personal data is collected, used, disclosed, and protected by Affinity Group (“Affinity”, “we”, “us”, or “our”) through our website at https://affinitygroup.sg/ (the “Website”).

Affinity Group operates as a representative group under Infinity Financial Advisory Pte. Ltd., a licensed financial advisory firm regulated by the Monetary Authority of Singapore (“MAS”).

We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”), MAS regulations, and applicable industry guidelines.

If you have any questions regarding this Privacy Policy, please contact us via our Contact Us page.

1. Collection of Personal Data

In the course of your interaction with our Website, you may voluntarily provide personal data, or such data may be collected automatically. Personal data collected may include, but is not limited to:

• Name

• Contact details (email address, telephone number)

• Demographic or profile information

• Images, photographs, audio, or video recordings

• Any other information provided through forms, registrations, enquiries, or communications

You are not obliged to provide personal data. However, failure to do so may result in our inability to provide certain services, respond to enquiries, or facilitate event registrations or communications.

2. Purposes of Collection, Use, and Disclosure

Your personal data may be collected, used, and disclosed for one or more of the following purposes:

• To operate, administer, and maintain the Website

• To respond to enquiries, requests, or applications submitted by you

• To provide information relating to products, services, seminars, or events organised by Affinity or Infinity Financial Advisory

• To facilitate appointment scheduling or follow-up communications with licensed financial consultants

• To administer marketing, educational, or promotional communications where consent has been given

• To personalise user experience and improve Website content and functionality

• To conduct analytics, research, internal reporting, and business improvement activities

• To comply with applicable laws, MAS requirements, regulatory obligations, and internal compliance procedures

Affinity does not provide financial advice through this Website. Any financial advice or recommendations will only be provided by licensed representatives of Infinity Financial Advisory in accordance with MAS regulations.

3. Consent

By submitting your personal data through this Website, you consent to the collection, use, and disclosure of your personal data for the purposes stated in this Privacy Policy.

Where required under the PDPA, express consent will be obtained before sending marketing or promotional materials. You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions.

Withdrawal of consent may affect our ability to continue providing certain services or communications.

4. Disclosure and Transfer of Personal Data

We take reasonable steps to protect your personal data and restrict access to authorised personnel only.

Your personal data may be disclosed to:

• Authorised employees, representatives, and administrative staff of Affinity Group

• Infinity Financial Advisory Pte. Ltd. and its licensed representatives

• Third-party service providers, vendors, or professional advisors appointed by us, under confidentiality obligations

• Regulatory authorities, government bodies, or law enforcement agencies where required by law

• Parties involved in a merger, acquisition, or transfer of business or assets

Personal data may be transferred outside Singapore where necessary for business or operational purposes. In such cases, we will ensure that reasonable and appropriate safeguards are in place to provide a standard of protection comparable to that under the PDPA.

5. Accuracy and Retention of Personal Data

We take reasonable steps to ensure that personal data collected is accurate and complete. Personal data will be retained only for as long as necessary to fulfil the purposes for which it was collected, or as required under applicable laws and regulatory obligations.

6. Access and Correction Requests

You may request access to or correction of your personal data held by us by submitting a request via our Contact Us page.

To verify your identity, additional information may be requested. An administrative fee of S$10.00 may apply for access requests, in accordance with the PDPA.

7. Personal Data of Minors

If you are under the age of 18, you should obtain consent from a parent or legal guardian before providing any personal data through this Website. Where required, such consent must be given by the parent or guardian.

8. Updates to This Privacy Policy

This Privacy Policy applies to both clients and non-clients of Affinity Group. We reserve the right to update, revise, or amend this Privacy Policy at any time to reflect changes in legal, regulatory, or business requirements.

Any updates will be published on this Website. Continued use of the Website constitutes acceptance of the revised Privacy Policy.