Our services

Advice that fitsyour life.

At Affinity, we prioritise people, because financial planning done well changes lives. Whether you are planning for your family or steering a business, our advisors bring the full breadth of Infinity Financial Advisory to a single relationship.

An Affinity advisor sharing a relaxed conversation with a client

Individual services

Personal advice for every season of life.

Personal financial matters can feel complex and overwhelming. Our advisors bring a comprehensive suite of individual services together in one relationship, so you can navigate life's changes and reach the goals you hold for yourself and the people you love.

Estate planning
01

Estate planning

Wills, Lasting Power of Attorney, CPF and insurance nominations, trusts and legacy structures, so what you have built passes on clearly, kindly and without dispute.

Insurance advisory
02

Insurance advisory

Life, health, critical illness, disability and long-term care cover, reviewed against what your family actually needs rather than what a brochure suggests.

Personal financial planning
03

Personal financial planning

One honest picture of your income, spending, debts, CPF and goals, turned into a plan you can actually follow as life changes.

Retirement planning
04

Retirement planning

CPF LIFE, SRS, annuities and income drawdown strategies that turn decades of work into a retirement you can enjoy, including a micro-retirement along the way.

Investment management
05

Investment management

Diversified portfolios, unit trusts, ILPs and regular reviews built around your risk appetite and time horizon, not market noise.

Tax planning & optimisation
06

Tax planning & optimisation

Making sensible use of SRS, CPF top-ups and relief-eligible structures so more of what you earn stays working for you.

Services for businesses

Financial clarity for owners and their teams.

Our team has spent years working closely with business owners and their employees. Whether you are a start-up laying a solid foundation or an established enterprise optimising resources, we help you identify, assess and mitigate the risks around your operations, your people and your financial performance.

Corporate financial planning
01

Corporate financial planning

Aligning company cash, protection and long-term reserves with where the business is heading, from first hire to expansion.

Business valuation
02

Business valuation

Understanding what your business is worth today, so buy-sell agreements, funding and succession are built on real numbers.

Cash flow management
03

Cash flow management

Smoothing the peaks and troughs of receivables, payroll and reserves so growth never runs out of runway.

Debt management
04

Debt management

Structuring loans and liabilities sensibly, with protection in place so debt never lands on family or partners.

Employee benefits planning
05

Employee benefits planning

Group hospitalisation, term life, outpatient and dental plans that help you attract and keep good people at a cost that makes sense.

Risk management & business insurance
06

Risk management & business insurance

Keyman, buy-sell funding, property, liability and general insurance, mapped to the risks that could actually stop your operations.

Succession planning
07

Succession planning

Preparing the next generation or the next owner, so the business, its people and its value outlast any one person.

Not sure where to start?

Start with a conversation, not a product.

Tell us what is on your mind and we will connect you with the Affinity advisor whose specialism fits. No obligation, no pressure.

Meet the team
Estate
Insurance
Retirement
Investments
Tax
Employee benefits
Keyman
Succession
Estate
Insurance
Retirement
Investments
Tax
Employee benefits
Keyman
Succession