Sheila's specialism01Estate planning
Wills, Lasting Power of Attorney, CPF and insurance nominations, trusts and legacy structures, so what you have built passes on clearly, kindly and without dispute.
All team members
REP NO. BSR300070662
REP NO. BSR300070662Wealth Consultants · Affinity Group
Biona SheilaRey
Executive Wealth Consultant
Special-Needs Family PlanningEstate & LegacyProtectionFinancial Literacy
Sheila is a Financial Literacy Advocate and Financial Coach with 14 years in Singapore's financial advisory industry, and an MDRT qualifier in 2025. An Executive Wealth Consultant, Estate & Succession Planning Practitioner and Trust Introducer, she is committed to empowering individuals and families to build, protect and preserve their wealth with confidence — and has a particular specialism in planning for families with children with special needs, providing tailored solutions for long-term security and peace of mind. She has written movingly for Infinity FA on that journey — in her words, one of love, responsibility and preparation — and that same sensitivity runs through all her work. Sheila makes sure no family has to plan alone.
“Planning ahead is one of the purest forms of love.”
In Sheila's words
WA +65 9222 3799biona.rey@infinityfa.com.sg
Credentials & recognition
Recognised, year after year.
Sheila's designations and industry honours — every one of them earned since starting in 2011.
Million Dollar Round Table
MDRT · 20252025MDRT
1× MDRT
Professional designations & qualifications
- Estate & Succession PractitionerESPDesignation · Estate Planning Practitioners Ltd (EPPL)
- Trust IntroducerCertification
Behind the role
What Sheila brings to the branch.
Areas of advice
Financial Protection PlanningLife & Health InsuranceCritical Illness PlanningCareShield Life & Long-Term CareRetirement & CPF PlanningInvestment & Wealth PlanningEstate & Legacy PlanningBusiness Protection PlanningEmployee Benefits & Corporate SolutionsEducation PlanningHigh-Net-Worth Planning
Media & press
Sheila in the spotlight.
Featured conversations, testimonials and coverage — a closer look at how Sheila shows up beyond the meeting room.
How we can help
Conversations Sheila can guide you through.
Sheila specialises in estate planning and insurance advisory, and is backed by specialist pathways across the branch for everything else.
Sheila's specialism01
Sheila's specialism02Insurance advisory
Life, health, critical illness, disability and long-term care cover, reviewed against what your family actually needs rather than what a brochure suggests.
03Personal financial planning
One honest picture of your income, spending, debts, CPF and goals, turned into a plan you can actually follow as life changes.
04Retirement planning
CPF LIFE, SRS, annuities and income drawdown strategies that turn decades of work into a retirement you can enjoy, including a micro-retirement along the way.
05Investment management
Diversified portfolios, unit trusts, ILPs and regular reviews built around your risk appetite and time horizon, not market noise.
06Tax planning & optimisation
Making sensible use of SRS, CPF top-ups and relief-eligible structures so more of what you earn stays working for you.
More of the team
