Andy's specialism01Corporate financial planning
Aligning company cash, protection and long-term reserves with where the business is heading, from first hire to expansion.
All team members
REP NO. LJA100037713
REP NO. LJA100037713Executive Wealth Managers · Affinity Group
AndyLiu
Executive Wealth Manager
ProtectionRetirement & CPFInvestmentsEstate & LegacyBusiness & EB
Andy is an Executive Wealth Manager who has spent 22 years in one industry with one enduring commitment: his clients. Advising since 2004, he has watched products, technology, regulation and client expectations transform — and holds that what matters most has not changed: trust, accountability and putting clients first. Andy works across the full spectrum of planning, from protection and retirement to investments, estate, business protection and employee benefits, and his clients value his straightforward manner and the reassurance of an advisor who has seen many market cycles and remains unruffled. He remains as passionate about the profession today as the day he entered it.
“22 years. One industry. One enduring commitment to clients.”
In Andy's words
WA +65 9799 5049andy.liu@infinityfa.com.sg
In Andy's words
22 years. One industry. One enduring commitment to clients.The products, technology and regulation have all changed. Trust, accountability and putting clients first have not.
My journey in financial advisory spans more than two decades, giving me a perspective shaped not only by the evolution of the industry, but by the lives and experiences of the clients I have had the privilege of advising.
I entered this profession because I believed financial advice could make a meaningful difference in people's lives. Twenty-two years later, that belief has only grown stronger. For me, 22 years is not simply a measure of time. It represents 22 years of commitment, learning, adapting and continuing to serve.
Areas of advice
Financial Protection PlanningLife & Health InsuranceCritical Illness PlanningCareShield Life & Long-Term CareRetirement & CPF PlanningInvestment & Wealth PlanningEstate & Legacy PlanningBusiness Protection PlanningEmployee Benefits & Corporate SolutionsEducation PlanningHigh-Net-Worth Planning
How we can help
Conversations Andy can guide you through.
Andy specialises in estate planning, insurance advisory and retirement planning, and is backed by specialist pathways across the branch for everything else.
Andy's specialism01
Andy's specialism02Business valuation
Understanding what your business is worth today, so buy-sell agreements, funding and succession are built on real numbers.
Andy's specialism03Cash flow management
Smoothing the peaks and troughs of receivables, payroll and reserves so growth never runs out of runway.
Andy's specialism04Debt management
Structuring loans and liabilities sensibly, with protection in place so debt never lands on family or partners.
Andy's specialism05Employee benefits planning
Group hospitalisation, term life, outpatient and dental plans that help you attract and keep good people at a cost that makes sense.
Andy's specialism07Succession planning
Preparing the next generation or the next owner, so the business, its people and its value outlast any one person.
06Risk management & business insurance
Keyman, buy-sell funding, property, liability and general insurance, mapped to the risks that could actually stop your operations.
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