OPERATIONSOperations · Affinity Group
HerbertSidik
Marketing Manager
Herbert is the creative force behind the Affinity brand. A marketer with more than fourteen years across e-commerce, esports, finance and professional training, he joined Affinity in January 2025 and looks after the branch's marketing from end to end: designing the graphics, filming and editing the videos, keeping Affinity's social media pages active and friendly, and running the paid advertising, analytics and SEO that quietly bring new people to the door. Before marketing, he competed as a semi-professional Counter-Strike player and built an audience as a content creator, which is where his instinct for live production, video and community was formed. Today he works one-on-one with advisors to shape distinctive personal brands, designs the campaigns that fill our seminars, and captures every event on-site. His approach pairs creative direction with a data spine: SEO, paid media and marketing automation measured against the leads they actually produce.
“A brand is how people feel about you before you speak.”
In Herbert's words
Behind the role
What Herbert brings to the branch.
Strengths
Small confession
This website was put together in-house by Herbert, one late evening at a time, alongside most of the graphics, videos and posts you will see from Affinity. If you spot a typo, he has probably already noticed and is quietly fixing it. And yes, he would welcome a few more hands on the team.
How Herbert works
Herbert sees marketing as a way to start good conversations, not just to look good. Each campaign, reel and page is measured by whether it helped an advisor meet someone new, so the team can learn what is genuinely useful.
Most of what Affinity puts out is made in-house by a very small team: Herbert on design, filming, editing, the social pages, paid advertising, analytics and SEO, with another video editor lending a hand when the schedule fills up. His earlier years producing esports tournaments and live broadcasts taught him to stay calm and organised when deadlines pile up.
The marketing team is growing. If you enjoy design, video, storytelling or simply making a brand feel warm and human, Herbert would love to hear from you and share the work.
Along the way, across e-commerce, esports, finance and professional training, he picked up the habits he leans on today: plan carefully, keep the ads and search rankings honest, automate the repetitive parts, and read the analytics afterwards to see what actually helped.
How Herbert supports you
What Herbert can help you with.
Herbert is part of Affinity's operations team rather than an advisor. Reach out for the matters below, and Herbert will connect you with the right person for anything else.
Interview requests, press features and coverage of Affinity's advisors, seminars and community events.
Co-created content, podcast appearances, guest features and social media partnerships with the Affinity brand.
For advisors on the platform: personal brand direction, photography, social content and campaign creative.
Feedback on this website, listing corrections, SEO, paid advertising and analytics or tracking questions.
More of the team
